McKinney, TX – September 20, 2022 – Segway Powersports Inc., a growing manufacturer in
the Powersports Industry, welcomes Gabriel Cruz as Marketing Director.

Cruz joins Segway with over 12 years of distinguished marketing performance driving growth
and improvement within evolving organizations through the strategic vision and execution of
creative marketing initiatives. During his most recent tenure as Director of Marketing for one
of the Top 5 Powersport OEMs in the US, Cruz led the brand to record profits during the
Covid-19 era and played a key role in leading the brand’s presence in the Canadian market as
well as launching its Mexican manufacturing facility.

Cruz was also tasked with developing new business, where he was able to create a
marketing distribution system that accounted for over 120 new dealers and 46% of dealer
revenue growth — unprecedented numbers for the company.

“It is an exciting time at Segway. As we continue to grow, it is important that we are adding
leading-edge professionals to our team. We are thrilled to have Gabriel join our team as he
will be instrumental in propelling the Segway brand further along in our Powersports
journey,” said Shane Wilson, Vice President of Segway Powersports Inc.

In his new role as Marketing Director, Cruz is excited to be expanding and directing
comprehensive growth of the Segway brand within the Powersports Industry. His objective
to enrich Segway’s marketing efforts will be focused on creating healthy and dependable
relationships with Segway’s valued dealer partners.


Since 2012, Segway-Ninebot has been dedicated to leading the innovation of short-distance
transportation and robotics. As a high-tech enterprise integrating R&D, manufacturing, sales, and
service, Segway-Ninebot owns over 1,000 basic core patents in global industries which have been
applied to products in multiple areas including innovative mobility, robotics, and the powersports
industry. A subsidiary of the Segway-Ninebot Group, Segway Powersports shares the Segway
mission, to infuse technology into innovative products that “simplify the movement of people
and objects” and adhere to the motto “Fear No Place.”

For more info on Segway Powersports, visit their website, and
follow them on social media @segwaypowersportsus.